Job Posting
Compliance & Marketing Director
SUMMARY:
The Performance Improvement (PI) Director is to advance performance in all areas of Winkler County Memorial Hospital in order to provide optimal patient care at a reasonable cost. The designated Marketing Director provides leadership and oversight in developing and implementing marketing and communication strategies for the Hospital. This Director will use market knowledge, which includes advertising, community relations, media relations, internal communications and other promotions for the hospital.
QUALIFICATIONS:
• This position requires excellent written and verbal communication skills, proficiency with Excel, PowerPoint and Word, as well as an understanding of digital and print design.
• Professional writing skills are highly desired.
• This position requires the ability to build strong working relationships with Hospital leaders.
• Competent communication skills.
• Ability to plan, organize, prioritize, implement, evaluate and analyze.
• Knowledgeable regarding health care industry, its regulations, requirements and reimbursements.
• Establish and articulate a vision statement for the organization.
• Participate as a member of management teams.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Responsible for Patient Satisfaction Surveys and Scores.
• Prepares Performance Improvement meeting agendas, maintains minutes of Performance Improvement meetings, and prepares PI reports for presentation at the monthly Medical Staff meeting.
• Manages the Hospital Website, Facebook page as well as Media.
• Allocates adequate resources for the measuring, assessing, improving and sustaining of the hospital’s performance.
• Collaborates with Administration, Hospital leadership, and approved marketing vendors in establishing and executing annual marketing plans.
• Applies knowledge and experience to ensure strong, actionable and creative promotions.
• Influences colleagues to ensure optimal marketability and seamless patient pathways.
• Serves as the marketing expert for the facility, with the ability to communicate marketing strategy with knowledge and conviction to Administrator.
• Manages established timelines to ensure projects progress in a timely manner.
• Shares and leverages marketing content across all owned, paid and earned media.
• Stays abreast of overall hospital market share, service line market share, market dynamics and other data to help identify new growth strategies.
• Guides market research programs, when appropriate and approved.
• Supports, as needed, efforts of Community Connections to foster valuable community relations and partnerships on behalf of the hospital and in support of the hospital’s growth initiatives and reputation management.
• Oversees the marketing staff’s tactics for website content management, social media engagement, internal and external communications, and community outreach.
• Remains aware of and compliant with all marketing-related guidelines and policies related to communications, advertising and promotions, physician relations and other topics as applicable.
• Responsible for developing Customer Service Training.
• Responsible for Coordinating the Annual Health Fair.
• Develops and is responsible for Customer Service.
• Responsible for Grievance Committee.
EDUCATION and/or EXPERIENCE:
• Bachelor’s or Master’s degree in marketing, communications, journalism, or a related field.
• Experience preferred.
LANGUAGE/READING SKILLS:
• Communicate verbally and in writing in English.
MATHEMATICAL SKILLS:
• Must be proficient at mathematical and statistical calculations.
REASONING ABILITY:
• Employee responds to unusual or varied situations that are not covered by existing standards, procedures and precedents.
Salary is based on education and experience.
Benefits:
Medical Insurance at no cost for the employee but have the option to add family at a low cost. Dental insurance, Vision and other insurance options available. Accrued paid time off of 13 days per year and sick leave accrual of 9 days per year. Retirement with Texas County and District Retirement System. Mandatory Employee Contribution of 7% of gross pay, Hospital Contribution of 225% and 8 year vesting. Tuition reimbursement and Scholarship Programs available upon qualification.
Additional Information
Position Type : Full Time
Shift : Day
Salary: $60,000.00 to $80,000.00 per year
Contact Information
Sonja Mayo - Director of Human Resources
Human Resources
821 Jeffee Dr
Kermit, TX 79745
Email: smayo@wcmh.net
Phone: 4325868215
Fax: 4325868198 |
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